Print is dying! We’ve all heard it. We don’t think it’s true. If you think the Web is eliminating the need for print advertising, stop by our offices and let us show you the ever growing stack of catalogues we’ve collected since the first of the year from nationally known companies that have big-time Web sites. Companies like L.L. Bean, Land’s End and others have incredible brand awareness, have fancy Web sites that do a great job of showing all of the many products they sell. But do they think just having a Web site is enough? And most of these companies also have TV ads to promote themselves. But they still spend a significant portion of their budgets on printing and delivering catalogues to existing customers and prospects, because they know just having a Web site and a brand isn’t enough. Sure you know if you need warm coat, you might check the Land’s End Web site, but you can bet they sell lots of their products—shirts, shorts, swimsuits and more, because people flipped through their printed promotional pieces and suddenly decided they “needed” new shirts, shorts, swimsuits and more. Most local businesses can’t afford to build much less print and distribute big thick catalogues to drive shoppers to their Web sites, or to their doors. But the local community newspaper can provide the same function on a smaller scale, for a reasonable investment of promotion dollars that can return a great dividend in increased sales and new customer acquisition. Print dying? Not even close!