Athletic Lite

Athletic Brewing Company has jumped into the light beer game with a brand new “clean, crisp, everyday” offering, Athletic Lite. Targeting athletes, drinkers who want a temporary break from alcohol and those who have given it up entirely, Athletic Lite opens up the non-alcoholic beer category to a wider audience than ever before.

Athletic Lite debuted earlier this month, boasting only 25 calories, 5 carbs and “zero hangover,” with a brewing process that uses organic grains and is vegan friendly.

“Many brewers and beer drinkers may have considered this an impossible mission – to brew a non-alcoholic beer that is low in calories and carbs, but also great tasting and refreshing. At Athletic, we find challenges that others shy away from exciting,” said co-founder, Bill Shufelt. “And since an Athletic Lite is the number-one requested new style from retailers and our wholesaler partners, we embraced the challenge,” he said in a press release. 

Named by Fast Company Magazine as one of the “Brands That Matter” in 2021, and recognized as Craft Brewery of the Year by Brewbound, Athletic Brewing Company has taken the non-alcoholic beer market by storm. Sales grew 500% in 2020, and they have captured 61% of the non-alcoholic beer market. Their beers have earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for their IPA Run Wild.

Check out another craft brewer doing things differently here. Or, read about recent alcohol trends, including the rise of non-alcoholic beer, here.