When Maude Burns moved to upstate New York to be with her husband, she brought a suitcase full of beauty products. He, on the other hand, had used bar soap all his life for face, hair, and body. When she arrived, he realized the shower shelf had more to offer when it came to grooming, but there weren’t any products that spoke to him, a modern guy with straightforward taste.

Burns, with her background in the NYC beauty industry, saw the opportunity to create a men’s grooming brand designed for the stylish man who still knows how to get his hands dirty. Gentleman Farmer, a grooming brand dedicated to high-quality, clean and mindfully created products for values-driven men, was born.

“When I was looking for suppliers, it was important to me that they were aligned with our values. For the labs, it wasn’t enough that they could do natural products but that they only did natural, clean, and sustainable,” says Burns. With research, they were able to find a solar-powered lab to make the Shaving Cream and Daily Face Wash.

Beyond sustainability, the products are strategically straightforward to fit the needs of refined yet down-to-earth guys. “We wanted to offer products that are high quality but also make things simpler, so you aren’t buying separate washes for hair and body, for example,” says Burns.

While originally made with her husband in mind, Burns herself uses the face wash for her own skincare needs. The Gentleman Farmer line is not just for men but will suit anyone who enjoys smelling good and practicing sustainable living.

Here are 7 of our favorite products:

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